Creating Raving

Fans

One of the most important things any business can do is focus "massive" attention on their existing clients.

After all that's why you worked so hard to get them in the first place.

Learn the principles of Service…Understand the value of having clients come back time after time. Create Raving Fans...this is your most economical form of Marketing. 

If we look inside just about any business we will likely find an untapped database of clients that at some point bought from us only to be left alone to ponder (or not) why they would shop with us again.

Typically it “costs” 7-10 times more to get a new client than it is to keep an existing one.

Take the time to reread this sentence so that it’s real worth can sink in fully.

Typically it “costs” 7-10 times more to get a new client than it is to keep an existing one.

Many business focus far too much attention on getting new clients and fail to really make a difference to the ones they already have by providing real customer service

We refer to this as Client Fulfilment.

In our experience most business at best give this “lip service”.

So how do you create Raving Fans? By doing whatever it takes to get them coming back. Why?

Because a Raving Fan does your marketing for you!

Have fun…this is a great time to learn all you need to get going on building your service based business.

The goal of Creating Raving Fans (CRF) is to ensure you recognise the value of really knowing your clients, and how best to ensure they come back time after time. Also knowing the value of Lifetime Value and how that can be your most effective Marketing strategy.

The initial training provides structure and an understanding of the essentials in this topic.

Then here's some of what you will get to work on once you have completed the training:

  • ​Calculate your client share of business to understand who you should be giving the most attention
  • Study the value of good customer service and how it can improve your profitability
  • Learn how to delight your customers and get them coming back again and again
  • Know the value of spending time with your best customers
  • Learn how to get your customers spending more with you
  • Learn about repeat business strategies and why they are the easiest form of marketing
  • Understand the benefit of investing in repeat business
  • Learn when the customer is always right
  • Learn how to get your customers spending more with you each time they buy
  • Get access to the Test Adjust Measure system basics so you can monitor how your profit is made

Click here to see the detail of a training as an example. 

To continue choose from the following options: