Communicating to Your

Target Market

In all the information presented to your target market, you must cut through and get their attention!

Are you really getting the attention of people that haven’t bought from you yet? This is a key to growing your business. You need to:

  • Understand the basics of advertising and how to ensure they are effective
  • Who are your target market and how to reach them

Having a great product is only one part of having a great business. The world is full of great ideas (and products) that just didn’t work.

It’s not because they were bad or wrong...it was because they weren’t sold to the right market.

Customers are faced with an enormous amount of “data” each day. Most of it is totally irrelevant to them but it’s still there. 

A great product (with great marketing) cuts through all that and gets the customer to look at and hopefully buy your product or service. 

Having the right mix of information is critical in this process.

It must be exact and hit the target. 

Knowing the basics of communication is the first step. Once you know this then you get to apply it...and measure and test the results!

Have fun…this is where you really get to drive your business! 

The goal of Communicating to Your Target Market (CTM) is for you to learn how to communicate to your target market and to ensure every cent you spend is getting you a result. You’ll also learn the basics of putting together a great ad to attract your ideal target market!

The initial training provides structure and an understanding of the essentials in this topic.

Then here's some of what you will get to work on once you have completed the training:

  • Learn the 5 steps to creating a lead magnet including 17 ideas to get you started
  • Learn the basics of networking and how you can use it to generate leads
  • Use an Ad Critique checklist to ensure your ads are created for success
  • Learn from a marketing guru on attracting more clients using outside the square marketing strategies
  • Learn the basics of networking and how you can use it to generate leads
  • Learn how to stop running ads that don't work and are costing you money
  • Understand the importance of a Unique Selling Proposition and how to create your own
  • Get access to the Test Adjust Measure system basics so you can start measuring your leads.

Click here to see the detail of a training as an example. 

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